Tuesday, November 11, 2008

We Stage Sacramento Statistics Support Home Staging in Down Market

We Stage Sacramento has just released statistics for the 3rd quarter showing a strong support for Staging with We Stage Sacramento experts. Whether the houses they Staged were Vacant or Occupied, the results were significant when compared to the overall market.

Business was slower in the first part of the year but picked up significantly in the 2nd and 3rd quarters, with nearly all houses that were Staged selling in fewer days than the regional averages.

An estimated 95% of the We Stage Sacramento ASP Staged properties received offers from Buyers within 60 days. Of those houses, 60% of them received offers in 30 days or less. One house that had been languishing vacant and undesirable for a year in Sun City Roseville, received an offer about 60 days after being Staged.

That is a typical success story for a Staged property. Even Investors entering the market are wising up to the need to Stage properties before reintroducing them to the market. Houses that are Staged are more appealing in both photos and online tours, as well as show better in person than the un-Staged competition.

Statistics traditionally shared Realtors state that the average price reduction is approximately 5-10% of the list price. In June 2008, NAR came out with a revised statistic for the housing market that suggested a houses may drop as much as 10-20% on average to respond to the current market. The average price reduction occurs every thirty days.

When the success of Staging a house is applied to a house priced at $500K, instead of dropping $25-$50K or $50-$100K in price, a house can be ASP Staged for far less. The average investment to Stage a house is $500 for an Occupied house and an average of $2,500 for a Vacant house. Monthly rental fees may apply for inventory that is placed in the house but the overall investment to successfully Stage a house is far less than a price reduction.

When a house is priced right and Staged, it attracts a Buyer and sells. When Presentation is not considered, Price becomes the only tool for leverage to get a Buyer to purchase the house, costing a seller thousands of dollars. When compared to the proof that Staging works, even in a down market, having a property Staged could very well save a seller thousands of dollars and weeks or months of time on the market.

Average days on market for houses under $500K are hovering between 90-124 days for Placer, Sacramento and El Dorado Counties, and are at between 124-137 days for houses over $500K according to MLS data. We Stage Sacramento is the industry leader in Home Staging Services for the greater Sacramento region.

Since 2002 We Stage Sacramento has been professionally Staging houses and to date their team of ASP Stagers has Staged over 2,500 properties. All members of the We Stage Sacramento team are Accredited Staging Professionals (ASP) Stagers, and are members of the International Association of Home Staging Professionals (IAHSP).

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