Showing posts with label IAHSP. Show all posts
Showing posts with label IAHSP. Show all posts

Monday, July 27, 2009

Staging versus Design - More on the TRUTH about Legislation

As I write this, I am wearing the hat of the President for 2009-2010 of the International Association of Home Staging Professionals (IAHSP) that for over 10 years has been serving the Home Staging industry with integrity. We have members in every state in the country as well as in Canada and Europe. I have been a proud member of IAHSP since 2003. We were the first association to provide educational forums, conventions, and local chapters to support our members. Our "model" of success has been emulated by other groups that have popped up recently. They say "imitation is the greatest form of flattery." IAHSP should be really flattered.

That said, I am amazed at the continuing misinformation being spewed by associations intent on recruiting membership. Two in particular have coupled up on the "supposed" legislation that they say will harm Home Stagers. They have stated in writing that our IAHSP association has put its head in the sand because we do not agree with their fear mongering and claims that legislation that targets interior designers will harm Home Stagers. They scoff at the notion that we actually went and asked the ASID organization about the legislation. And because the information we found does not agree with their fear-based claims, now everyone is a "liar" - except them.

When will this posturing end?

If you are reading this - the only thing you need to know is that there is always a motivation behind people asking for "support" for an issue. In this case, they want your dollars. They want to legitimize their reason for existence and they do this by deliberately striking fear in to the minds of business owners everywhere. Imagine how excited this interior design advocate group must have been when they realized there was a whole new profit center they could tap into with Home Stagers? And they gained access to this group through an association that is supposed to be serving Home Stagers. How is dragging Home Stagers into this issue serving them?

I am sure these groups provide value to their members in other ways, but wtih regard to the issue of legislation and how it will harm Home Stagers, they are way off base. The facts speak for themselves.

We are not disputing that this is a real issue of concern for interior designers everywhere.

The issue is of great concern for INTERIOR DESIGNERS. They do have reason for concern as if they do not want to fall under the auspices of what constitutes an interior designer as defined by this legislation, it could cause them to lose their business. By all means - fight the good fight. We wish you luck and we support you in your endeavors. But dragging Home Stagers along into the trenches will not help your cause at all. It only muddies it up.

Anyone with a semblance of intelligence can read the legislation and see that it does not target anyone in the Home Staging industry.

Our position paper on this issue tells the reader to investigate for themselves. Do NOT rely on aritcles written by those with a clear bias, or those that take the issue to the extreme. Unless you are not solely a Home Stager. If you are someone that does Home Staging AND Decorating AND Interior Design - the legislation could apply to you only in your Interior Designer capacity. But we shared all that in our thoughtful position paper we send out and posted recently.

The bottom line for IAHSP is that Home Staging is NOT decorating or interior design.

This person actually admits that in her blog post. They are NOT the same - and yet she and another association are trying diligently to meld all forms of decorating-design-Staging into one amorphous blob. WHY? They are all stand-alone business entities. Their goals are not the same. Therefore, any legislation targeting one group - i.e., interior designers, does not automatically target the other two. However, in their world, all 3 are at risk. How can this be? On one hand they acknowledge that they are all different and then in the next breath are telling readers that legislation applies to all? Huh?

I took the time to contact the President of this design advocacy group, and did not receive a reply back. She completely ignored my attempts to reach out and better understand why she felt that Home Stagers should be part of this "battle." Never heard back. I have emails to prove I did reach out and my intent was to cooperatively understand the issue and how it pertained to Home Stagers. The interior design advocacy group is right to be concerned about this issue for their Interior Designer members. But jumping into bed with a fledgling Home Staging association and then directing the fear towards Home Stagers, to me, is not a responsible action.

I also do not appreicate the repeated attempts discredit IAHSP - the top Home Staging association that has set the standard for excellence for over a decade. IAHSP is the only association that is based in EDUCATION first, as well as Ethics and Excellence. We actually have standards for membership - starting with being educated by a reputable company in Home Staging.

People that have hands in both interior design and Home Staging - it is hard to find an association that truly serves your interests. My advice is to belong to a Home Staging association, and then belong to an Interior Design association. Two separate memberships to serve two separate business facets. That way when and if you do have issues with legislation, you will have proper represenatation with a group that truly has your interests at heart.

What is important to know for all our wonderful IAHSP Members is that we will continue to print the truth - and we do not have a hidden agenda. Our sharing the facts responsibly with our members and the Home Staging community at large is not about increasing membership or having people give money to "fight" an issue that is not really about us at all.

This is NOT about "us versus them" - it is NOT about which Home Staging association is better, etc. It IS about not putting Home Stagers into a place of fear over an issue that is not about Staging. It IS about ensuring that we keep the lines of our industries clearly defined. IAHSP understands this. We hope that others see the light as well.


The members of our IAHSP International Board are ALL VOLUNTARY! No one is paid to serve. In that way, we are not tempted to latch on to an issue that could bring profit to our association. The "rebuttal" from this advocacy group insinuated incorrectly that IAHSP was for profit. That is not true. And as we shared in our position paper - think carefully about who you want to associate with - when deciding membership in an association that is there to truly serve you as a Home Stager.

Ask the Presidents of these other "associations" if they get paid to do what they do - I bet the answer will confirm what I and many others believe. It takes money to pay for salaries - that money comes from memberships. IAHSP dues pay for websites that give our members added exposure, as well as for our IAHSP Chapters and the coordination it takes to help support over 100 chapters in North America. That is it. No salaries are paid to IAHSP Board members or chapter leaders.

I serve IAHSP because I value my association and believe in what we stand for and how we serve our members.

I hope that these other groups can agree to disagree - and show some mutual respect for what we each strive for in serving our members. Only time will tell the truth. Until then, Home Stagers should not live in fear of being "shut down" by legislation that is clearly not about what we do in our Home Staging businesses nor be told by associations that are supposedly serving Home Stagers that they should be concerned. To me that is irresponsible.

For more information please go to http://www.iahsp.com and link to the following information: "Myths and Facts about Proposed Legislation"

http://www.stagedhomes.com/training/A%20Official%20Answer%20from%20American%20Society%20of%20Interior%20Designers%20%20%20July%202009.pdf

Friday, August 22, 2008

Home Staging Standards are Important

The Olympics are nearly over - and my familly and I have enjoyed watching all the competitors. We have cheered for winners and felt badly for those that had unfortunate episodes where they were defeated. Whether they win or don't place in the top 3, the athletes all have one thing in common - they had to qualify to be considered in the top for their country.

For Home Staging - we have to have standards as well. There are those that don't believe this in practice even though in theory they may spout the need for standards. The International Association of Home Staging Professionals (IAHSP) is a professional association open to all Stagers. However, to join IAHSP a Stager must meet standards of education and quality. They must first gain education and earn a professional designation and then agree to the code of ethics.

The designation IAHSP chose as the one Stagers needed to have in order to join is the Accredited Staging Professional (ASP) Designation. It is the longest standing designation with the most history and credibility behind it. It boasts over 14,000 graduates from classes that have been taught since 2,000 and was developed by the Creator of Home Staging, Barb Schwarz.

Just like the National Association of Realtors (NAR) requires members to first be licensed real e state agents, and then get additional education, and join at the national, state, and local levels in order to be a member, IAHSP does the same. In fact most associations for a professional group require some sort of education and standards in order to join. The American Medical Association is only open to MD's, and the National Speakers Association is only open to professional speakers that have to meet certain criteria.

In the world of home staging, there are groups that allow ANYONE to join - regardless of their background - education or not. Is this helping to serve the Staging industry? No. By allowing just anyone to join, it waters down the quality of service and membership of the group that becomes only as strong as the weakest members.

Opening up a "professional association" to anyone that calls themselves a Stager means I could wake up one day after watching a bunch of HGTV shows and proclaim myself a Stager and join this group. I would be in the same category in the eyes of the public that does not know better - even though I have professional education, a designation, and adhere to a code of ethics that is enforceable. I am not interested in belonging to a group that waters down the importance of professionalism in Home Staging by allowing hobbyists and un-educated people to join.

When looking at selecting a home stager, it is important to find out what association they belong to - and make sure that the association itself is one that serves the industry with a higher expectation of performance - not only in how a Stager interacts with their clients, but also in their overall quality of work.

As an ASP Master Stager, I do belong to IAHSP - and am a proud member of the first and best association serving our industry.

- Jennie

Monday, July 21, 2008

Home Staging Roots are Long and Deep - the Truth about "Where Staging Came From"

Barb Schwarz, ASPM, IAHSP, Certified Speaking Professional, has been recognized for many things in her career - Successful Realtor, Broker, Mentor, Motivational Speaker, and Creator of Home Staging. In this last role, she once again demonstrates why she is at the forefront of the real estate industry as a visionary and expert.

I felt the need to post this blog because I have seen the industry change in the past 6 years as a professional home stager, and certain areas like training have been flooded by many that want to profit off the need for education. That's fine. But I keep my ear to the ground and hear the craziest things about "how" someone supposedly came up with the idea for their course or association - and this post is about giving credit where credit is due - and about being honest about origins and education.

Having had the privilege of being in Barb's company many times as a student, mentoree, and friend (more like family) I have seen how dedicated she is to furthering the education of the public through press, seminars and one-on-one conversations about the benefits of Home Staging and how it can change lives, one at a time. She literally sleeps, eat, and breathes staging, and no one that I know is as devoted (or as she says, "possessed") with this responsibility of properly educating the world about Staging.

The roots of Home Staging are long and deep and like an oak tree have stood the test of time. The character of an oak tree is about strength, courage, endurance, and truth - and this is a great parallel for our Staging industry and Barb Schwarz, President & CEO of Stagedhomes.com and President of the International Association of Home Staging Professionals. Barb is not "perfect" but if she has made any "mistakes" in her journey, they are few, and her successes are many.

Over the past 36 years the service of Staging has been shared with over a million Realtors and helped launch the careers of independent business owners that started a home staging business. For over 15 years in the 1980s and 1990's, Barb toured the country, sharing the benefits of Staging as a key marketing tool for Realtors - reaching mass audiences and nearly 1 million Realtors with her message and success principles. Since that time, she continues to educate mass audiences, with her Accredited Staging Professional (ASP) Course - the first course, designation and Accreditation developed for Realtors and Stagers.

When she created the first professional designation for Home Staging in the 90's, she opened up a door for many others that would come years later that saw an opportunity in the educational arena. She clearly remembers the moment she had the vision to create the first professional designation - and it was a vision for the future. Ask others about their "moment of inspiration" - I know it was not the same as Barb's - where hers came from a spiritual place of a calling that was bigger than herself and was not about ego.

It's like that movie "Working Girl" when at the pivotal part in the movie, Sigourney Weaver's character is asked how she came up with the idea for the project, and she bumbles and stumbles - because she did not originate the idea, and she instantly loses credibiltiy and respect for lying to her colleagues and trying to claim someone else's work as her own. Wouldn't life be great if it were so easy to expose "imposters?" (or at least those that are not truly honest about their own education origins?)

In a place where Barb nearly lost her life, and did lose her ability to walk and talk for a period of time, the vision for a designation and industry that would parallel the National Association of Realtors and National Speakers Association are clear benchmarks in the development of the educational process that has now reached thousands of Stagers and over a million Realtors. Most of the others have come from a place of competition, of trying to benefit from what they saw as a profitable industry, and were not born from innovation or inspiration, or heart.

We have had posts on the origins of home staging where others have claimed to have been the first, and I have even heard first-hand at trade shows those that were associated with Barb's claim THEY trained Her - which is laughable.

Some of these people's claims are just fraudulant - they never were in the real estate industry and so would not have been able to come up with the concepts, phrases and processes Barb developed as a succesful Realtor and innovator. And yet they are teaching programs that are eerily similar to the ASP program developed by Barb and based in HER years of success in real estate. She even has a book that was published in the early 1980's where much of the content of her program is published - so the idea for the ASP designation and course was based largely on her stories and success principles chronicled and documented in this best seller. No one else can demonstrate that clear connection or history in the industry.

She was recognized as one of the Most Influential People in Real Estate - as voted on by her peers in the real estate industry. Other awards that I have seen are given by relatives or friends of those that are nominated and in my opinion do not have the same merit and prestige as the nominated field was not all inclusive, not voted on by peers throughout the industry, and for some was rather incestuous.

My research on the various companies out there that offer any sort of Staging education - from very basic information with little or no credibility to a handful of companies that actually offer a respected designation - is that they ALL can trace their roots to Barb in some manner. If they were not a student or former trainer of hers, they saw her on the road or read her books on Staging, or perhaps saw her videos from years past. There are those that have come at this whole staging industry from a different origin - decorating or design industry - and so their roots are not in, to me, the purest form of Staging - which is real estate and marketing. Still, they have used the model Barb set forth in her company to build their own training organizations. There may be one or 2 exceptions - but I believe I am pretty accurate based on my research.

Some may dispute my statement above, but go ahead and do your homework, like I have. No one else can boast 36 years of history in this industry - and no one else remembers the day they said the word "Stage your house" for the first time - and created an entire vocabulary related to what we do - stage, stager, staging, destage, etc. - and so I know that the others that came after Barb, like myself, would have found information online or in a book store, or from word of mouth that winds its way - even if in a small thread - back to Barb. All you have to do is ASK - and listen to their answers and find out for yourself where the truth is. Fortunately, the truth is documented and published in books - so it's pretty hard these days to claim something as truth that can easily be disputed by the facts found in many places.

There are those that have blatently (and illegally) taken her copyrighted materials to form a framework and basis for their own "training" companies. There are those that have studied with her, or served with her company - and have started competing groups without even giving credit for where their knowledge came. Some of these people were like family - invited into Barb's home and life, loved by her, and the way in which things unravled were painful and incredibly mean spirited towards Barb by some. Still Barb marches on - because she has to - because she is driven by more than just her emotions that I am sure made her ask herself "is this all worth it?"

These people amaze me - It's as if they want us all to believe they woke up one day in the past few years or less, and had all this knowledge on their own. It sometimes makes my stomach turn to see people that have used Barb to further their careers turn against that which made them successful. No matter the circumstances for departure from "Barb's world," the fact remains that there have been many that have built their next move on her shoulders. I, for one, would like to see that acknowledged but to do that it takes courage, grace, honesty, and integrity. I could not sleep at night if I knew my entire existence as a company or entity was based on anything but truth and honesty.

The media exposure opportunities shared by Barb willingly with her family of ASPs has created a basis for "expertise" in Stagers that today refuse to even acknowledge or honor the source of their so-called "fame," and yet continue to hang their hat on their participation in segments originated with Barb - that she did not have to share - in order to perpetuate their status as an expert Stager or Realtor.

I have not yet seen any other supposed "expert" involve their fellow colleagues or graduates in as many segments, articles, and events as Barb has. Well - part of that is because they don't get the same volume of media opportunities. Others hog the spotlight for themselves - and Barb shares - as it is one of her foundations and commitment to those she serves.

I don't have a problem with other companies taking advantage of a training industry, or others that want to help Stagers launch businesses. That is not the point of this blog post. I acknowledge there are some good courses out there headed by wonderful people. And there are those that I would not give a second glance. My issue is with those who conduct their company with such little integrity - not giving credit to the origins of THEIR own education (formal or informal) and instead want us all to believe they came up with all the ideas for their program on their own.

Each time someone else comes out with a course, program, group, or association (and I know we have not seen the last of "new training companies or designations"), I smile inside because I know for the most part that there are no originators - just immitators. Some have said to her, "You changed my life,"or "I did not know Staging even existed as a career and business for me," and then go off without regard to their origins or remembrance of who got them started. Others may toss in items about decorating, feng shui, etc. - and may call things different words or use slightly altered phrases, or even different methods to educate their students, but in the end, they are emulating the one that started it all - started us all on this wonderful journey in Home Staging - and that is Barb Schwarz. Just give credit where credit is due.

As Barb frequently shares, life is too short to be in the darkness - and instead of using her time and energy to pursue or dispute those that have not honored the origins of their education - she moves forward, using her ideas and vision to move ahead at light speed, paving the way for the future of home staging, always rooted in the truth, with courage, strength and endurance - just like the oak tree.

For me - that is the type of person I want to be around - and I do hang my success - not on the shoulders of Barb Schwarz - but in the heart of what she shares with each person she meets - and touches their lives for the better.

- Jennie