Monday, September 15, 2008

Color and Decorating Trends for Fall 2008!


Color and Decorating Trends for Fall 2008!
By Jennie Norris, ASPM®, IAHSP®, Owner, We Stage Sacramento

Color trends for fall are in one word: BOLD!

The color palettes for paint companies will continue to be in the bold family lines of warm tones, with hints of homage to the past for those young enough to recall the pea-greens and mustard golds of the 50’s and 60’s. With colors like periwinkle, navy, and chartreuse back on the color spectrum of acceptability, we should see some interesting combinations in homes. Throw in some rusty reds, fuchsia, lime green, plum and navy, and you have the “new” color palette being touted by groups such as ColorMix 08 found at Sherwin Williams. Not all palettes are bold, you can also enjoy a wonderful soothing palette of colors that have a peachy hint of a base color to warm them up.

The difference with today’s houses and painted walls are the furniture pieces that sit in the rooms that we find are mostly in the dark tones with classic clean lines. Framed art is also a way to create a new look and the wood frames have replaced the faux gilded frames from the past with a fresh and clean look that sits well on any wall color.

For guidance on what color to paint walls, take inspiration from your art. If you have a fabulous key piece that you really like, select a color from the piece of art, and use that as the background color or inspiration accent color for your room. If you are not confident putting bold colors on walls, you don’t have to paint the wall that color, but how about placing some lovely accent pillows in the accent tone on your sofa or chair? Or add an urn or other decorative object in that color. Add a thick faux mink throw draped over the arm of a sofa or chair, and your look says, “Come and sit – enjoy!”

You can also take inspiration from nature or a journey you have taken to another country where the culture of color inspires you! Get inspired by the costumes, the food palette, and buildings.

When looking at nature, notice how blues and greens blend together, and a pop of color such as yellow, red, purple, or pink give a special touch and draw the eye, much like a blossom of a flowering shrub captures your attention.

If you are looking to achieve a fresh look for your “tired” interior, consider the services of a Home Staging professional that can apply their “Staging to Live” techniques in your home. Unlike designers or decorators that will try to sell you on expensive new furnishings (as they typically make their profit on the margin of wholesale to retail cost), an ASP Stager will use what you have, apply a fresh set of skilled eyes to your room, and refresh your interior with their creativity.

For more information on how to take your home from frumpy to fabulous while sticking to your budget, give us a call! We’d be happy to provide an in-home Staging to Live Plan where you can do the work or we can help you transform you home, passing along our discounts and savings to you.

Call We Stage Sacramento at 888-WE-STAGE or (916)768-1662 http://www.westagesacramento.com/


Here are some tips from pros on the Color Trends for 2008-2009*:


Purple - in fashion and home, purple is the front runner of color.
Yellow - Yellow is the new orange! Orange will still remain with a presence, but not quite as hot as yellow.
Blues - varying shades from soft spa blues to robin’s egg blues to deep sea blues. Many nature inspired blues.
Greens - with all of the buzz about the environment, natural greens are making their way into the home
Browns -look great with other hot colors, especially the softer colors where black would be too harsh.


Home Accessory Trends - These trends allow you to maintain a conservative color base (neutral floors and walls) while playing with punches of color. These accessories can be replaced annually giving you a complete new look without a huge investment.


  • Bright colors - yellows, deep spicy reds, deep sea blues

  • Bold stripes - mainly thin multi stripes

  • Large scale patterns - big bright oversized florals, animal prints are still hanging around

  • Metallics - are still here contrary to previous forecasts. Perhaps the addition of pearl finishes and continued success of mirrored finishes are helping the metallic finishes stay around. Metal finishes are leaning more towards patina finishes rather than bright, shiny finishes.


Kitchen Trends



  • Wall colors - either soft colors to compliment any cabinet color whether it be stained light finishes or dark finishes or painted color or bright bold colors to add life and punch to your kitchen walls.

  • Backsplashes - adding a backsplash can give you an updated and stylish face lift to your kitchen

  • Cabinets - New multilayered finishes are taking center stage with painted finishes, distressing, glazes and rub through finish techniques.


Tile Trends



  • Metals - copper and stainless tiles compliment appliances, countertops in traditional and contemporary kitchens and baths.

  • Glass - glass accents from mosaics, to single accents, to full walls and backsplashes in glass tiles

  • Faux hardwood tiles - these tiles are great for rooms with a lot of water and moisture where hardwood might not be the most practical choice.

  • Window frames - a new trend is to remove a pictures window casing and replace with tile.


*Source: 2008 Color Trends February 28, 2008 – Floor Talk Online

Friday, August 22, 2008

Home Staging Standards are Important

The Olympics are nearly over - and my familly and I have enjoyed watching all the competitors. We have cheered for winners and felt badly for those that had unfortunate episodes where they were defeated. Whether they win or don't place in the top 3, the athletes all have one thing in common - they had to qualify to be considered in the top for their country.

For Home Staging - we have to have standards as well. There are those that don't believe this in practice even though in theory they may spout the need for standards. The International Association of Home Staging Professionals (IAHSP) is a professional association open to all Stagers. However, to join IAHSP a Stager must meet standards of education and quality. They must first gain education and earn a professional designation and then agree to the code of ethics.

The designation IAHSP chose as the one Stagers needed to have in order to join is the Accredited Staging Professional (ASP) Designation. It is the longest standing designation with the most history and credibility behind it. It boasts over 14,000 graduates from classes that have been taught since 2,000 and was developed by the Creator of Home Staging, Barb Schwarz.

Just like the National Association of Realtors (NAR) requires members to first be licensed real e state agents, and then get additional education, and join at the national, state, and local levels in order to be a member, IAHSP does the same. In fact most associations for a professional group require some sort of education and standards in order to join. The American Medical Association is only open to MD's, and the National Speakers Association is only open to professional speakers that have to meet certain criteria.

In the world of home staging, there are groups that allow ANYONE to join - regardless of their background - education or not. Is this helping to serve the Staging industry? No. By allowing just anyone to join, it waters down the quality of service and membership of the group that becomes only as strong as the weakest members.

Opening up a "professional association" to anyone that calls themselves a Stager means I could wake up one day after watching a bunch of HGTV shows and proclaim myself a Stager and join this group. I would be in the same category in the eyes of the public that does not know better - even though I have professional education, a designation, and adhere to a code of ethics that is enforceable. I am not interested in belonging to a group that waters down the importance of professionalism in Home Staging by allowing hobbyists and un-educated people to join.

When looking at selecting a home stager, it is important to find out what association they belong to - and make sure that the association itself is one that serves the industry with a higher expectation of performance - not only in how a Stager interacts with their clients, but also in their overall quality of work.

As an ASP Master Stager, I do belong to IAHSP - and am a proud member of the first and best association serving our industry.

- Jennie

Sunday, August 10, 2008

Are Sellers Ignorant or Just Arrogant?

Presentation of a house for sale seems like a no-brainer to many that are involved in the industry. Yet there are still houses out there on the market that have not had one whit of attention paid to cleanliness and clutter.
Here piggy piggy!


This begs the question: Are the Sellers Ignorant or just Plain Arrogant?


Do they REALLY not know all about how to present their house for sale?

Ignorance - which in this case is not bliss. It's "blah!"

And does the listing agent really not know what to tell them about keeping their house picked up and make it presentable to buyers?

Or are they just thumbing their nose at the process of attracting a buyer? Arrogance - an attitude that few can afford to have in a market where the competition is stiff, and prices are decreasing.

I had this question posed to me yesterday - by someone that has their house on the market. This seller toured other listings to check out the competition and was shocked at what they saw in a house - same price range, smaller square footage.

They shared there was a half-eaten granola bar left on the kitchen floor. The bathroom shower was so disgusting they said she would not want to shower in there - ever! Every room was dirty - the grout, the window tracks, the counters, the flooring. You get the picture.

They toured it at an Open House - with the listing agent touring the buyers through the pig sty.

Their house, meanwhile, is neat and tidy, it is ready for any buyer to walk into and picture themselves living there. It has been depersonalized and prepared for sale.

In this day and age of media exposure, articles, television shows, professional home stagers in EVERY market in the US . . . HOW is it possible that these people still don't have a clue?

And it is not just about the Sellers - the REALTOR needs to wise up and get tough on the client. Letting them leave their house a mess, is a mistake. If the REALTOR truly wants to SELL the house - and not just show a pig-sty to the public, then there needs to be a truthful conversation with the sellers.

If the Sellers don't care about keeping up appearances - that means they are not motivated to sell - and that Realtor is just wasting time and dollars marketing a property that is a turn-off to anyone that walks through the door.

And the public that is out there shopping - trust me, they would rather buy a house that has been well maintained and cared for than one that looks like it has been neglected.
The only ones that want a house like that - they will low-ball the price and hope that the sellers that don't care about presenting a nice product to the market won't care about their equity and price either.

Arrogance - a costly mistake. Ignorance - let's educate the sellers and get them to clean up their act!

Saturday, August 2, 2008

Home Staging - WHY it Works - The Science Behind the Skill

Home Staging – WHY it works – the Science Behind the Skill

We all have heard that Staging works based on massive media exposure both on television and in print, and the statistics that are tracked. With all this information out there, it still puzzles me that people will not incorporate Staging when selling their houses or don’t understand WHY it is crucial to Stage® a house for Buyers.

The New York Times just came out with yet another article on Home Staging featuring Barb Schwarz, President & CEO of Stagedhomes.com, http://www.nytimes.com/2008/07/31/garden/31fix.html?scp=1&sq=home%20staging&st=cse
And Consumer Reports just conducted an interview with Barb Schwarz, who is also the Creator of Home Staging™ and President of the International Association of Home Staging Professionals® (IAHSP®) that will be out next week regarding Staging.

Why if there is so much press coverage, media shows on television, and concrete proof that Staging works, are so many NOT doing it to sell a house? It truly baffles me because of course in my years of Staging professionally, I have witnessed first-hand the benefits of Staging that resulted in a quick sale and a happy seller.

Do you know WHY Staging Works – and elicits that Buyer instinct to kick in? We want a Buyer to say, “Ahhh!” in a house – not “Ugh!” We want them to say, “Oh Yes,” not “Oh No!” HOW do we make that happen and do you understand the WHY of what actually happens in those few seconds when a Buyer views a house as a potential purchase?

The best explanation for WHY Staging makes us feel better in a house has been explained to me by Barb Schwarz, my mentor. She has an affinity for quantum physics and the study of energy and atoms. In one of her seminars, a renowned metaphysics professor spoke with her and he confirmed what she had learned in her years incorporating Staging into the sale of houses.

She learned and has shared that everything in the world is made up of atoms and energy. We think a table is a solid item in a room, but it is not – it is comprised of millions of atoms that form that type of object, and atoms that are brought together in various combinations form everything from a life object such as a dog or cat or human, to what we call inanimate objects, such as a table or chair.

When a house is full of “stuff” – the atoms or energy that comprise those items are literally fighting for air space. The energy of that room or house is “stressed” because there is too much “stuff” and not enough space for the atoms to exist without conflict. And that stress is what we sense in ourselves when we walk into a house or a room of a house that is cluttered and crowded. We feel “stressed” because the room IS stressed – with too many atoms and too little space.

When items are packed or rearranged or removed from the house or room, the end result is that the space has been de-stressed. THAT is what we sense when we walk into a house or room that has been Staged. We say the room or house “feels better” than another one we may have previewed online or in person. That feeling is created because the Staging has de-stressed the environment and the remaining objects have enough space in which to exist – so that the result is a calming effect.

If you don’t believe me – take a look at these sets of photos:


BEFORE ASP® Staging – This office was a mess – the Seller had papers cascading out of every room in the house. This is NOT how a Buyer wants to experience a potential purchase. (photo property of We Stage Sacramento. All rights reserved).



After ASP® Staging – Decluttering and helping create organizational solutions for this Seller was the KEY to preparing this office for Buyers. (photo property of We Stage Sacramento. All rights reserved).

Before ASP® Staging – This Master Bedroom was “lived in” – and had practicality written all over it. Unfortunately, Buyers don’t want to see all our personal things. (photo property of We Stage Sacramento. All rights reserved).


After ASP® Staging – Updating the colors and artwork helped bring this Master into the current trends and helped it compete with new construction homes as well. Simple organizational solutions and encouragement to the Sellers helped them sell their house in record time. (photo property of We Stage Sacramento. All rights reserved).

Before ASP® Staging – The Family Room was completely closed off with this huge sectional that blocked access to the room. This is not inviting to buyers. (photo property of We Stage Sacramento. All rights reserved).



After ASP® Staging – The Family Room sectional was rearranged to give a key access point to the Focal Point of the room – the gorgeous stone fireplace. This is a much more pleasing arrangement for buyers. (photo property of We Stage Sacramento. All rights reserved).




These photos demonstrate that when the clutter and excess is removed from a space, we can sense it with a photo of the room – and breathe a sigh of relief and pleasure at the AFTER photos shown.

Now imagine the Buyers that are looking online at all the photos of poorly presented rooms and houses, and ask whether you blame them for skipping over your listing or your house when it shows like the BEFORE sets above? Buyers give your house or listing about 3 seconds before they say, “Next!” Getting them to preview the house in person is now secondary to them visiting your listing online – and making a decision on the virtual showing that is taking place.

The same theory of energy and appeal relates to vacant houses as well. Before you think, “Well since the room is vacant, it must feel really stress-free to Buyers,” think again.

The reason vacant houses have no appeal is there is no energy in the room. There is nothing to give us a sense of like or appeal – because there is nothing creating energy IN the space. Yes, there is flooring and walls, but the empty space is TOO stark and does not elicit that same feeling of “AHH” that a Staged house does.

Before ASP® Staging – This Master Bedroom of a new construction house had updated wall colors and fixtures, but was too Stark. (photo property of We Stage Sacramento. All rights reserved).








After ASP® Staging – The Master now has color and “WOW” Factor added to help Buyers imagine living in the house. (photo property of We Stage Sacramento. All rights reserved).

A vacant house NEEDS items in it – furnishings and décor – to help create that feeling of “AHH” (or Awe) in the house. In addition, without furniture – a Buyer is left to their own inadequate imagination to figure out if their furniture will look good or fit in the room. Again, when an estimated 85% of Buyers are looking online FIRST to determine if they want to tour a house in person, with nothing in a room, they cannot tell if their king sized bed or large screen TV will fit in a room. There is nothing there to relate it to as far as furniture, and as Barb Schwarz says, “Buyers only know what they see, not the way it’s going to be.”© This is very true – and so Staging helps a buyer to know how they would live in a house.

Quantum Physics – translated to Selling a house – means Staging is an integral part of making life and space stress free – and that is WHY a Buyer decides on an emotional level that they have to purchase a particular home over another comparable property.

Now you know.
____________________________________________________________________
For more information on how we can help you prepare your house or listing for sale, contact the Home Staging experts at We Stage Sacramento at 888-WE-STAGE. Visit us online at http://www.westagesacramento.com/. We are ready to help you achieve your goal of selling your house in the shortest time and for the best price.

Monday, July 28, 2008

Home Staging for Investors

Home Staging - the tool that helps Buyers imagine themselves living in a house that has been presented for them - is not just a marketing tool for traditional sellers. Home Staging is also a key tool for marketing Investor properties.

A professional Home Stager can offer valuable assistance to an investor that is picking up properties sight unseen at auction. The Stager can help with everything from remodeling the property - coordinating local service providers, handymen, contractors, as well as help select options for improving the property for Buyers. Instead of selling a "blob of oatmeal" - real estate jargon for a house that has beige wall, beige carpeting, and bland appliances - a Home Stager will know what colors and materials to use based on the market and type of house, helping the Investor place their funds in the most important areas and priority items for the house.

Home Staging once the house has been repaired or remodeled will help it show better to Buyers on the internet, in photos, and in person. This is important as the Investor property is now competing with normal resale homes as well as the foreclosures that are still on the market. Investors that are able to place a small investment in the Staging of their property up front, will recoup that money in the sales price and time on market.

On average, Staging of a vacant house can be as little as $750.00 to about $2,000 depending on the size, style and price of the property. Some Staging companies can offer Investor Staging packages for their clients - addressing key areas of the house with furniture and decor that will help highlight key rooms. Even with with ongoing rental of about 50% of the upfront Staging investment, the overall fee for Staging the house is less than a price reduction. When an average price reduction is 5-10% of the list price of the house, the Staging will then help the Seller - the Investor - keep that much more in their pockets.

Some Home Stagers can help with additional marketing of the property once it is Staged - and offer to place it on various websites and share the property informaion with their sphere of influence, helping give key exposure to the property.

Investors that are savvy enough to purchase properties and take advantage of a sluggish real estate market need to keep in mind that Home Staging is a savvy marketing tool for that property when it is reintroduced to the market. When the Investor changes hats and becomes the Seller, it is important to put the best face forward for the house they are now selling - and make it appeal to all Buyers, and Home Staging is the key to open that door to Selling Success.

For information on Investor Home Staging, please call We Stage Sacramento at 888-WE-STAGE, www.WeStageSacramento.com. We Stage Sacramento has Staged over 2,500 houses for sale since 2002, and is the largest and most versatile home staging company in the greater Sacramento area. Contact Jennie Norris, ASP Master, IAHSP, for more information.

Tuesday, July 22, 2008

Home Staging - It's All About Packaging That Product to Sell

Home Staging is all about Presentation and Marketing.

Sellers that understand this are going to be able to benefit from the process of preparing their house for sale.

First, when Selling, it is important to understand that the Home you have been living in is now a House that is coming on the market - and it going to be marketed like a Product - and this Product will be competing against other Products on the market. Much like you go to a grocery store to purchase items, you would not likely grab the crushed box of cereal or the one with a torn edge or label. You would select the one that looks the best. Product Packaging.

We live in our Home, we Sell our House, and we Market the Product.

I first learned this concept under the mentorship of Barb Schwarz, the Creator of Home Staging, who incorporated Staging long before it was the "hot trend."

That mental transition has to take place in order for us to truly be able to move out of our home - and present the house for a new Buyer.

The process of Staging involves neutralizing the house - but this does not mean making everything plain and of one color like oatmeal. It DOES mean we need to remove things that are too personal, potentially offensive, or distracting for Buyers. It also means we need to think like a BUYER and ask ourselves, "Would I want to see this in a house I was touring as a Buyer?"

What I have found in my years as a professional ASP Home Stager is that when a Seller resists Staging their house - even in a small part - it is because they either do not understand WHY they need to follow the process, or they are not motivated to sell. My job as their Stager is to help them understand the reasons why we do what we do in Staging - and to help them along the way.

When a House is Staged properly, it can be Marketed right, and Buyers will be able to make an emotional connection to the house - and feel like it could be their HOME. So we go full circle.

Buyers are looking at Products on the internet and screening them out. They tour Houses to see which one is right for them. And they make an offer on a HOME they want.

When that happens, we know the Staging has worked, the Seller is happy, and the Buyer is Home.

Monday, July 21, 2008

Home Staging Roots are Long and Deep - the Truth about "Where Staging Came From"

Barb Schwarz, ASPM, IAHSP, Certified Speaking Professional, has been recognized for many things in her career - Successful Realtor, Broker, Mentor, Motivational Speaker, and Creator of Home Staging. In this last role, she once again demonstrates why she is at the forefront of the real estate industry as a visionary and expert.

I felt the need to post this blog because I have seen the industry change in the past 6 years as a professional home stager, and certain areas like training have been flooded by many that want to profit off the need for education. That's fine. But I keep my ear to the ground and hear the craziest things about "how" someone supposedly came up with the idea for their course or association - and this post is about giving credit where credit is due - and about being honest about origins and education.

Having had the privilege of being in Barb's company many times as a student, mentoree, and friend (more like family) I have seen how dedicated she is to furthering the education of the public through press, seminars and one-on-one conversations about the benefits of Home Staging and how it can change lives, one at a time. She literally sleeps, eat, and breathes staging, and no one that I know is as devoted (or as she says, "possessed") with this responsibility of properly educating the world about Staging.

The roots of Home Staging are long and deep and like an oak tree have stood the test of time. The character of an oak tree is about strength, courage, endurance, and truth - and this is a great parallel for our Staging industry and Barb Schwarz, President & CEO of Stagedhomes.com and President of the International Association of Home Staging Professionals. Barb is not "perfect" but if she has made any "mistakes" in her journey, they are few, and her successes are many.

Over the past 36 years the service of Staging has been shared with over a million Realtors and helped launch the careers of independent business owners that started a home staging business. For over 15 years in the 1980s and 1990's, Barb toured the country, sharing the benefits of Staging as a key marketing tool for Realtors - reaching mass audiences and nearly 1 million Realtors with her message and success principles. Since that time, she continues to educate mass audiences, with her Accredited Staging Professional (ASP) Course - the first course, designation and Accreditation developed for Realtors and Stagers.

When she created the first professional designation for Home Staging in the 90's, she opened up a door for many others that would come years later that saw an opportunity in the educational arena. She clearly remembers the moment she had the vision to create the first professional designation - and it was a vision for the future. Ask others about their "moment of inspiration" - I know it was not the same as Barb's - where hers came from a spiritual place of a calling that was bigger than herself and was not about ego.

It's like that movie "Working Girl" when at the pivotal part in the movie, Sigourney Weaver's character is asked how she came up with the idea for the project, and she bumbles and stumbles - because she did not originate the idea, and she instantly loses credibiltiy and respect for lying to her colleagues and trying to claim someone else's work as her own. Wouldn't life be great if it were so easy to expose "imposters?" (or at least those that are not truly honest about their own education origins?)

In a place where Barb nearly lost her life, and did lose her ability to walk and talk for a period of time, the vision for a designation and industry that would parallel the National Association of Realtors and National Speakers Association are clear benchmarks in the development of the educational process that has now reached thousands of Stagers and over a million Realtors. Most of the others have come from a place of competition, of trying to benefit from what they saw as a profitable industry, and were not born from innovation or inspiration, or heart.

We have had posts on the origins of home staging where others have claimed to have been the first, and I have even heard first-hand at trade shows those that were associated with Barb's claim THEY trained Her - which is laughable.

Some of these people's claims are just fraudulant - they never were in the real estate industry and so would not have been able to come up with the concepts, phrases and processes Barb developed as a succesful Realtor and innovator. And yet they are teaching programs that are eerily similar to the ASP program developed by Barb and based in HER years of success in real estate. She even has a book that was published in the early 1980's where much of the content of her program is published - so the idea for the ASP designation and course was based largely on her stories and success principles chronicled and documented in this best seller. No one else can demonstrate that clear connection or history in the industry.

She was recognized as one of the Most Influential People in Real Estate - as voted on by her peers in the real estate industry. Other awards that I have seen are given by relatives or friends of those that are nominated and in my opinion do not have the same merit and prestige as the nominated field was not all inclusive, not voted on by peers throughout the industry, and for some was rather incestuous.

My research on the various companies out there that offer any sort of Staging education - from very basic information with little or no credibility to a handful of companies that actually offer a respected designation - is that they ALL can trace their roots to Barb in some manner. If they were not a student or former trainer of hers, they saw her on the road or read her books on Staging, or perhaps saw her videos from years past. There are those that have come at this whole staging industry from a different origin - decorating or design industry - and so their roots are not in, to me, the purest form of Staging - which is real estate and marketing. Still, they have used the model Barb set forth in her company to build their own training organizations. There may be one or 2 exceptions - but I believe I am pretty accurate based on my research.

Some may dispute my statement above, but go ahead and do your homework, like I have. No one else can boast 36 years of history in this industry - and no one else remembers the day they said the word "Stage your house" for the first time - and created an entire vocabulary related to what we do - stage, stager, staging, destage, etc. - and so I know that the others that came after Barb, like myself, would have found information online or in a book store, or from word of mouth that winds its way - even if in a small thread - back to Barb. All you have to do is ASK - and listen to their answers and find out for yourself where the truth is. Fortunately, the truth is documented and published in books - so it's pretty hard these days to claim something as truth that can easily be disputed by the facts found in many places.

There are those that have blatently (and illegally) taken her copyrighted materials to form a framework and basis for their own "training" companies. There are those that have studied with her, or served with her company - and have started competing groups without even giving credit for where their knowledge came. Some of these people were like family - invited into Barb's home and life, loved by her, and the way in which things unravled were painful and incredibly mean spirited towards Barb by some. Still Barb marches on - because she has to - because she is driven by more than just her emotions that I am sure made her ask herself "is this all worth it?"

These people amaze me - It's as if they want us all to believe they woke up one day in the past few years or less, and had all this knowledge on their own. It sometimes makes my stomach turn to see people that have used Barb to further their careers turn against that which made them successful. No matter the circumstances for departure from "Barb's world," the fact remains that there have been many that have built their next move on her shoulders. I, for one, would like to see that acknowledged but to do that it takes courage, grace, honesty, and integrity. I could not sleep at night if I knew my entire existence as a company or entity was based on anything but truth and honesty.

The media exposure opportunities shared by Barb willingly with her family of ASPs has created a basis for "expertise" in Stagers that today refuse to even acknowledge or honor the source of their so-called "fame," and yet continue to hang their hat on their participation in segments originated with Barb - that she did not have to share - in order to perpetuate their status as an expert Stager or Realtor.

I have not yet seen any other supposed "expert" involve their fellow colleagues or graduates in as many segments, articles, and events as Barb has. Well - part of that is because they don't get the same volume of media opportunities. Others hog the spotlight for themselves - and Barb shares - as it is one of her foundations and commitment to those she serves.

I don't have a problem with other companies taking advantage of a training industry, or others that want to help Stagers launch businesses. That is not the point of this blog post. I acknowledge there are some good courses out there headed by wonderful people. And there are those that I would not give a second glance. My issue is with those who conduct their company with such little integrity - not giving credit to the origins of THEIR own education (formal or informal) and instead want us all to believe they came up with all the ideas for their program on their own.

Each time someone else comes out with a course, program, group, or association (and I know we have not seen the last of "new training companies or designations"), I smile inside because I know for the most part that there are no originators - just immitators. Some have said to her, "You changed my life,"or "I did not know Staging even existed as a career and business for me," and then go off without regard to their origins or remembrance of who got them started. Others may toss in items about decorating, feng shui, etc. - and may call things different words or use slightly altered phrases, or even different methods to educate their students, but in the end, they are emulating the one that started it all - started us all on this wonderful journey in Home Staging - and that is Barb Schwarz. Just give credit where credit is due.

As Barb frequently shares, life is too short to be in the darkness - and instead of using her time and energy to pursue or dispute those that have not honored the origins of their education - she moves forward, using her ideas and vision to move ahead at light speed, paving the way for the future of home staging, always rooted in the truth, with courage, strength and endurance - just like the oak tree.

For me - that is the type of person I want to be around - and I do hang my success - not on the shoulders of Barb Schwarz - but in the heart of what she shares with each person she meets - and touches their lives for the better.

- Jennie