Monday, May 19, 2008

House Sells in 1 Day at Over List Price!

Who says the market is dead? Yes, there are a glut of foreclosures on the market and this means that pricing a house right is key to getting a sale - but so is presentation! Sellers that overlook presentation as the KEY factor to getting a buyer to make an offer are missing a huge opportunity.

The last house I staged was listed for sale and within 24 hours had an over-asking price offer! No - it was not priced below the competition - in fact, when the house closes, it will be the highest price per square foot selling house in the neighborhood! This will help elevate house values in the region ensuring that the listing agent will get more business! Success attracts more success! The Realtor has all his listings Staged so that they look their best before coming on the market. His dedication to his sellers pays off - and will lead to future business and bragging rights when the house closes and he has a great success story to tell.

What was our secret? First, I came up with a Staging Plan - telling the sellers exactly what to do in order to decluttter and depersonalize the house. The listing agent told me that there was not much to do and the house was originally planned to be listed within 2 days of my initial consultation and report. Once I got in the house, I informed the listing agent that a lot of work had to be done and the listing agent had to reset the target date so that the sellers had time to implement all the suggestions. It took an extra week to get the house ready, but it was worth it. I helped them save money on storage containers and boxes for packing using vendor partners that I get special discounts with because of my background and training.

Once the sellers packed up, removed or put away the items suggested in the report, my team and I moved to Phase 2 where we provided hands-on Staging in support of the listing so that the house shows its best to buyers. We brought in some accessories, decor, greenery, trees and artwork, area rugs and bedding. The sellers came home after our Staging was complete and could not believe it was the same house The changes were minor but enough of an impact that the house looked totally different to them . . . and the sellers fell in love with their house all over again, which is a good thing! In fact they remarked "This is the most beautiful house we've seen!" which made me smile because they've been living in it for years, but just had forgotten what they loved about it when they purchased. This is typical for most homeowners - as we lose our house under clutter and personal items, and the features of the house get lost.

Today's market is still tough - we are not seeing houses flying off the market with multiple offers or over asking price offers for the average house. Investment properties aside, the average homeowner faces a tough market full of foreclosures that drive the prices down. But a house that is presented well and is ready to move in - that gives a buyer comfort and confidence they are making a good purchase - is attractive when compared to a house that has been trashed or is "as is" with who knows what hidden issues lurking in the walls.

This Staging story ends with a very happy ending! The house is in a solid escrow - and will close in record time! The sellers are thrilled and the buyers are very excited.

For help getting your house on the market, call the experts at We Stage Sacramento. We know what to do in order to best showcase your house for buyers. Call 888-WE-STAGE

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